James McAdam Photography

James McAdam Photography

Into the Quiet: Sylvért in Delamere Forest

An Autumn Shoot with Photographer James McAdam

There are places in England where the world seems to exhale, where light softens, colours deepen, and time itself slows to a gentler rhythm. Delamere Forest is one such place, and it became the setting of Sylvért’s most recent editorial shoot: a study in texture, heritage, and quiet sophistication, captured through the refined eye of photographer James McAdam.

What we sought was simple: authenticity. No contrived studio lighting, no artificial textures, just the interplay of pure Himalayan fibres with the shifting tones of an English woodland in late autumn. What we achieved was something far more evocative: a visual dialogue between nature and craft, between modern sensibilities and centuries-old weaving traditions.


Light, Texture, and the Sylvért Signature

The forest gave us everything we needed.

Morning sunlight filtered through tall pines, illuminating the woven motifs of our cashmere and pashmina stoles; the Rivaya florals, the Corvella borders, the understated Rivetta weaves, each design responding uniquely to the evolving light.

The silvers and greys of our more muted stoles echoed the cool air and crisp shadows.
The rich reds, greens, and embroidered borders offered a warm counterpoint to the woodland palette.
And every frame highlighted what defines Sylvért: the precision of Ladakhi craftsmanship, carried effortlessly into contemporary British style.

Whether draped over a structured coat, layered over deep winter knitwear, or set against the subdued textures of moss and bark, each stole expressed a different facet of the Sylvért identity, quiet luxury without compromise.


Behind the Lens: Working with James McAdam

James McAdam brought a distinctly cinematic approach to this shoot. He has a way of letting scenes unfold rather than staging them, allowing models to inhabit the environment naturally, capturing gestures, glances, and movements that feel lived-in rather than manufactured.

The result?
Images that feel less like a fashion shoot and more like stills from a narrative, fragments of a story told through fabric, light, and landscape.

McAdam understood, instinctively, that Sylvért is not about spectacle. It is about refinement.
It is about the wearer, not the brand.
It is about pieces woven slowly in the Himalayas, photographed peacefully in an English forest.


Delamere: The Perfect Stage

There is a poetic symmetry in taking Himalayan textiles into a northern English woodland.

The cool air heightens the natural drape of pure cashmere.
The warm sun reveals subtle tonal shifts in the weave.
The surrounding stillness invites every motif; Kalamkari-style designs, heritage-inspired embroidery, or soft diamond weaves, to come forward.

Delamere Forest gave us a canvas worthy of the craft.
And the images speak for themselves: calm, contemplative, quietly powerful.


Thank you James, for your time and expertise.

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